Roamly vs Holafly
An honest comparison for Australian travellers. Prices checked 19 September 2026.
Holafly sells one thing and sells it well: unlimited data, priced by the day, with the same price in every one of the six destinations below. Roamly sells fixed-data plans, priced per destination, and charges a lot less for the amount of data most trips actually use.
For a week away, Roamly's 10 GB plan is 39% to 67% cheaper than Holafly's 7-day eSIM in all six destinations, and the 20 GB plan is still cheaper in 5 of the six. Every Roamly plan includes unrestricted hotspot and can be topped up, and the person answering the chat is in Sydney. If you genuinely need unlimited data, or support at 3am, Holafly is the better fit today. The rest of this page is the detail behind that.
At a glance
Pricing
Roamly
Priced and charged in AUD by an Australian company.
Holafly
Shown in AUD to Australian visitors; 25 currencies. The same price in all six destinations compared here.
Coverage
Roamly
100+ countries and territories, through single-country plans and regional bundles.
Holafly
200+ destinations, plus regional eSIMs for Europe, Southeast Asia and more.
Plan types
Roamly
Fixed-data plans from 3 GB to 50 GB. No unlimited option.
Holafly
Unlimited data by the day, 1 to 90 days. Some destinations are sold as daily-GB packages instead. A monthly subscription (Holafly Plans) is also sold.
Speed limits
Roamly
No daily cap or throttling imposed by Roamly. Local operators' fair-use rules can still apply.
Holafly
No fixed allowance, but operators' fair-use rules can slow you down. Holafly says any reduction lasts no more than a day.
Calls and texts
Roamly
Data only. Your Australian SIM stays in for calls and texts.
Holafly
Data only. No phone number, calls or texts on travel eSIMs.
Hotspot
Roamly
Included on every plan, no restrictions.
Holafly
Capped at 1 GB a day, even on unlimited plans. A 7-day plan can share 7 GB in total.
Top-ups
Roamly
Reloadable plans top up from My eSIMs without reinstalling. Every plan in the six destinations here is reloadable.
Holafly
No top-ups or extensions. If you need more days, you buy and install a new eSIM.
Support
Roamly
Real people in Sydney by live chat, email and phone, 9am to 5pm AEST. Replies within 24 hours.
Holafly
24/7 by live chat, WhatsApp and email, in your own language. No phone line.
Refunds
Roamly
Generally not available once your eSIM is provisioned. Always refunded if provisioning fails, nothing is delivered, or you're charged twice. Australian Consumer Law guarantees apply.
Holafly
Full refund within 6 months of purchase if the eSIM hasn't been activated. Once activated, a partial or full refund may be given depending on data used, less a US$3.50 fee.
Apps
Roamly
iPhone and Android apps, and the website works on any phone.
Holafly
iPhone and Android apps.
Payment
Roamly
Visa, Mastercard, Amex, Apple Pay and Google Pay.
Holafly
Visa, Mastercard, PayPal, Apple Pay and Google Pay.
Rewards
Roamly
Cashback credit that grows with what you've spent, plus referral credit.
Holafly
HolaCoins cashback by tier, plus 500 HolaCoins (about €5) per referral and 10% off for the friend.
Company
Roamly
Australian-owned and run from Sydney (HJ Atlas Pty Ltd).
Holafly
Founded 2017. Holafly Limited, registered in Dublin, Ireland. 25 million+ eSIMs sold.
| Feature | Roamly | Holafly |
|---|---|---|
| Pricing | Priced and charged in AUD by an Australian company. | Shown in AUD to Australian visitors; 25 currencies. The same price in all six destinations compared here. |
| Coverage | 100+ countries and territories, through single-country plans and regional bundles. | 200+ destinations, plus regional eSIMs for Europe, Southeast Asia and more. |
| Plan types | Fixed-data plans from 3 GB to 50 GB. No unlimited option. | Unlimited data by the day, 1 to 90 days. Some destinations are sold as daily-GB packages instead. A monthly subscription (Holafly Plans) is also sold. |
| Speed limits | No daily cap or throttling imposed by Roamly. Local operators' fair-use rules can still apply. | No fixed allowance, but operators' fair-use rules can slow you down. Holafly says any reduction lasts no more than a day. |
| Calls and texts | Data only. Your Australian SIM stays in for calls and texts. | Data only. No phone number, calls or texts on travel eSIMs. |
| Hotspot | Included on every plan, no restrictions. | Capped at 1 GB a day, even on unlimited plans. A 7-day plan can share 7 GB in total. |
| Top-ups | Reloadable plans top up from My eSIMs without reinstalling. Every plan in the six destinations here is reloadable. | No top-ups or extensions. If you need more days, you buy and install a new eSIM. |
| Support | Real people in Sydney by live chat, email and phone, 9am to 5pm AEST. Replies within 24 hours. | 24/7 by live chat, WhatsApp and email, in your own language. No phone line. |
| Refunds | Generally not available once your eSIM is provisioned. Always refunded if provisioning fails, nothing is delivered, or you're charged twice. Australian Consumer Law guarantees apply. | Full refund within 6 months of purchase if the eSIM hasn't been activated. Once activated, a partial or full refund may be given depending on data used, less a US$3.50 fee. |
| Apps | iPhone and Android apps, and the website works on any phone. | iPhone and Android apps. |
| Payment | Visa, Mastercard, Amex, Apple Pay and Google Pay. | Visa, Mastercard, PayPal, Apple Pay and Google Pay. |
| Rewards | Cashback credit that grows with what you've spent, plus referral credit. | HolaCoins cashback by tier, plus 500 HolaCoins (about €5) per referral and 10% off for the friend. |
| Company | Australian-owned and run from Sydney (HJ Atlas Pty Ltd). | Founded 2017. Holafly Limited, registered in Dublin, Ireland. 25 million+ eSIMs sold. |
What Holafly charges
Holafly's price depends only on how many days you buy, from 1 to 90. On 19 September 2026 the ladder was identical for Indonesia, Japan, Thailand, Vietnam, the USA and New Zealand, in AUD as shown to an Australian visitor. Data is unlimited on the phone itself; hotspot sharing is capped at 1 GB a day.
| 1 day | 3 days | 5 days | 7 days | 10 days | 15 days | 30 days |
|---|---|---|---|---|---|---|
| A$6.00 | A$19.00 | A$31.00 | A$43.00 | A$57.00 | A$79.00 | A$117.00 |
One week away
There is no like-for-like plan, so here is what a 7-day trip costs on each side. Holafly's 7-day eSIM is A$43.00 everywhere. Roamly's 10 GB and 20 GB plans both run for 30 days; 10 GB over a week is about 1.4 GB a day, 20 GB is about 2.9 GB a day.
| 7 days | Holafly | Roamly 10 GB | Roamly 20 GB |
|---|---|---|---|
| Indonesia | A$43.00unlimited, 7 days | A$19.4510 GB, 30 days55% less | A$25.4520 GB, 30 days41% less |
| Japan | A$43.00unlimited, 7 days | A$18.4510 GB, 30 days57% less | A$28.4520 GB, 30 days34% less |
| Thailand | A$43.00unlimited, 7 days | A$14.3010 GB, 30 days67% less | A$23.5020 GB, 30 days45% less |
| Vietnam | A$43.00unlimited, 7 days | A$21.3010 GB, 30 days50% less | A$38.5020 GB, 30 days10% less |
| USA | A$43.00unlimited, 7 days | A$24.5010 GB, 30 days43% less | A$39.5020 GB, 30 days8% less |
| New Zealand | A$43.00unlimited, 7 days | A$26.4010 GB, 30 days39% less | A$47.4520 GB, 30 days10% more |
Percentages are the saving against Holafly's price. Where Holafly is cheaper, the figure is shown in grey.
Two weeks away
Holafly's 15-day eSIM is A$79.00 everywhere. Roamly's 20 GB plan is 40% to 70% cheaper in all six destinations; the 50 GB plan is shown where it runs at least 15 days.
| 15 days | Holafly | Roamly 20 GB | Roamly 50 GB |
|---|---|---|---|
| Indonesia | A$79.00unlimited, 15 days | A$25.4520 GB, 30 days68% less | A$47.4550 GB, 30 days40% less |
| Japan | A$79.00unlimited, 15 days | A$28.4520 GB, 30 days64% less | A$55.4550 GB, 180 days30% less |
| Thailand | A$79.00unlimited, 15 days | A$23.5020 GB, 30 days70% less | —50 GB plan runs 10 days |
| Vietnam | A$79.00unlimited, 15 days | A$38.5020 GB, 30 days51% less | A$68.3050 GB, 180 days14% less |
| USA | A$79.00unlimited, 15 days | A$39.5020 GB, 30 days50% less | A$57.4550 GB, 180 days27% less |
| New Zealand | A$79.00unlimited, 15 days | A$47.4520 GB, 30 days40% less | A$61.4550 GB, 180 days22% less |
For a full month, Holafly is A$117.00 everywhere. Roamly's 50 GB plan is A$47.45 to A$68.30 in the five destinations where it runs 30 days or longer.
Where each one wins
Where Holafly wins
- Unlimited data on the phone itself, so heavy users never run out.
- More places: 200+ destinations against our 100+, plus regional eSIMs and a monthly subscription.
- Support around the clock, by chat, WhatsApp and email, in your own language.
- A 6-month change-of-mind refund window, as long as the eSIM hasn't been activated.
- Always On: 1 GB of free backup data every 30 days while the eSIM stays installed.
Where Roamly wins
- Cheaper for a week away in all six destinations on a 10 GB plan, by 39 to 67%.
- Hotspot with no cap. Holafly limits sharing to 1 GB a day.
- Top up when you run low. Holafly's eSIMs can't be extended; you buy a new one.
- Plans that last 30 days, so a longer trip doesn't mean a bigger bill.
- Priced and charged in AUD by an Australian company, with people in Sydney answering the chat.
Which should you pick?
A normal trip: maps, messages, photos, a bit of video? Roamly. A 10 GB or 20 GB plan costs a fraction of Holafly's daily rate, you can hotspot without a cap, and you can top up if you run low.
Streaming for hours a day, or working remotely on mobile data? Holafly. Unlimited means you never think about it, and that is worth paying for if you would otherwise burn through 50 GB.
Tethering a laptop? Roamly. Holafly caps hotspot sharing at 1 GB a day; every Roamly plan shares its full allowance.
Somewhere we don't cover yet, or need help at 3am? Holafly. Those are real gaps and we'd rather say so than sell you the wrong thing.
Common questions
For most trips, yes. Holafly charges by the day, at the same price in every destination we checked on 19 September 2026: AUD 43 for 7 days and AUD 79 for 15 days. Roamly's 10 GB, 30-day plan was 39% to 67% cheaper than Holafly's 7-day eSIM in all six destinations, and the 20 GB plan was cheaper in five of the six. Holafly's data is unlimited, so if you would use more than 20 GB in a week, its plan can be the better buy.
Unlimited data, 200+ destinations, 24/7 support, a 6-month refund window for eSIMs that haven't been activated, and 1 GB of free backup data every 30 days while the eSIM stays installed. If any of those is essential for your trip, Holafly is the better fit today.
With Roamly, yes, on every plan and with no restrictions, so you can share your data with a laptop, tablet or travelling companion. Holafly allows hotspot too, but caps sharing at 1 GB a day even on its unlimited plans; a 7-day plan can share 7 GB in total.
With Roamly, yes: reloadable plans top up from My eSIMs without reinstalling, and every plan in the six destinations on this page is reloadable. Holafly no longer offers top-ups or extensions; if you need more days you buy a new eSIM and install it.
Roamly plans are digital products and refunds are generally not available once your eSIM is provisioned, though we always refund if provisioning fails, nothing is delivered, or you're charged twice, and your Australian Consumer Law guarantees always apply. Holafly gives a full refund within 6 months of purchase if the eSIM hasn't been activated; after activation, a partial or full refund may be given depending on data used, less a US$3.50 fee.
Both sides were read on 19 September 2026, in AUD as shown to an Australian visitor. Prices on both sites change, so we re-check monthly and note the date at the bottom of this page. If you spot something out of date, email hello@onroamly.com and we'll fix it.
See what your trip would cost
Plans for 100+ countries and territories, priced in AUD.
Roamly figures are from our own plan catalogue and policies. Holafly figures were read from esim.holafly.com and its help centre on 19 September 2026, in AUD as shown to a visitor in Australia, and checked a second time the same day. Both companies change prices and terms; we re-check this page monthly. Spotted something out of date? Email hello@onroamly.com. Holafly is a trademark of its owner. Roamly is not affiliated with Holafly.
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