Roamly brand assets
Logos, colours, type and the facts, for anyone writing about Roamly. Everything here is free to use in coverage of us.
About Roamly in a line, or a paragraph
One line
Roamly is an Australian travel eSIM: data plans for the places Australians go, priced in AUD, NZD or USD, with real support from Sydney.
Paragraph
Roamly sells travel eSIMs to Australians heading overseas. Plans for 150+ destinations, from single countries to regional bundles and Unlimited day passes, are priced in Australian, New Zealand or US dollars and install in a couple of minutes. The iOS and Android apps track data live, and support comes from a small team in Sydney. Roamly launched in April 2026. One per cent of every purchase funds carbon removal through Stripe Climate.
- Founded
- April 2026, Sydney
- Company
- HJ Atlas Pty Ltd
- ABN
- 46 701 729 777
- Destinations
- 150+
- Currency
- AUD
- Apps
- iOS, iPadOS and Android
- Support
- Sydney, real people
- Press
- hello@onroamly.com
Logo SVG for anything that scales, PNG for everything else
Also in the kit: the wordmark on its own, the square app icon at 1024 px, and the mark at 512 and 256 px.
Do
- Keep the mark on its tile, corners rounded as supplied.
- Pick the lockup by the background: dark wordmark on light, white on dark.
- Leave clear space of at least a quarter of the tile's height on every side.
- Keep the tile at least 24 px on screen or 8 mm in print.
- Write the name as Roamly, one capital R.
Don’t
- Don't recolour, outline, rotate or add effects to the mark.
- Don't set the wordmark in another face or weight.
- Don't put the lockup on a busy photo without a plain panel behind it.
- Don't write roamly, ROAMLY or Roam.ly.
- Don't add SIM-card imagery to the logo. The product is an eSIM.
Colours tap a swatch to copy its hex
The mark’s tile is a vertical gradient from #28292e to #0c0d0f with a faint white-to-#d8dae5 sheen across the shape. It’s baked into the files, so there’s nothing to recreate.
Typography Inter, with JetBrains Mono for code
Display, 46 / 500
Land connected. Anywhere you go.
Section, 22 / 500
Plans for the places Australians actually go
Body, 16 / 26, 400
Buy a plan, add it to your phone, and you're set. No SIM cards, no airport kiosks, no stress.
Label, 13 / 500, muted
Includes Bali · from A$7
Code, JetBrains Mono 13
ref=esimdb · ICCID 8965 0126 0616 0070 708
Both faces are open source. Inter by Rasmus Andersson and JetBrains Mono by JetBrains, each under the SIL Open Font Licence and on Google Fonts. Headings are Medium with slightly tightened tracking; body copy is Regular.
Need something that isn’t here?
Product screenshots, a founder photo, a quote or a test eSIM for a review. One email.